The Saint Laurent Spring/Summer 2019 campaign, unveiled amidst the anticipation surrounding the Fall 2019 Ready-to-Wear collection, wasn't just a collection of images; it was a statement. It was a bold declaration of Anthony Vaccarello's vision for the house, a vision steeped in the rebellious spirit of Yves Saint Laurent himself, yet firmly rooted in the contemporary landscape. This article delves deep into the multifaceted aspects of the YSL SS19 campaign, examining the runway looks, the striking beauty choices, the models who embodied its essence, and the critical reviews that followed its launch.
Saint Laurent Fall 2019 Ready-to-Wear: Setting the Stage
While the SS19 campaign was the subject at hand, understanding the context of the preceding Fall 2019 collection is crucial. The Fall 2019 Ready-to-Wear show served as a powerful prelude, showcasing Vaccarello’s continued exploration of Saint Laurent's signature silhouettes – sharp tailoring, sleek leather, and a pervasive sense of rock-and-roll attitude. This collection, with its emphasis on strong shoulders, dramatic cuts, and a dark, almost gothic palette, laid the groundwork for the contrasting, yet complementary, energy of the Spring/Summer 2019 campaign. The Fall collection hinted at a certain darkness, a brooding intensity, which the SS19 campaign would then electrify with vibrant energy and a touch of unexpected playfulness.
SAINT LAURENT SS19 CAMPAIGN: A Study in Contrasts
The SS19 campaign itself was a carefully orchestrated visual narrative. It wasn't a simple showcase of clothing; it was a mood board, a collage of images that evoked a specific feeling, a particular attitude. The photographs, often shot in stark, minimalist settings, emphasized the clothes’ inherent power. The models weren't merely displaying the garments; they were inhabiting them, embodying the spirit of Saint Laurent's rebellious elegance. The campaign's aesthetic was a fascinating juxtaposition: sharp lines and structured silhouettes contrasted with a raw, almost untamed energy. This tension between order and chaos, structure and freedom, was precisely what made the campaign so compelling.
The colour palette of the campaign mirrored this duality. While the Fall 2019 collection leaned heavily towards darker hues, the SS19 campaign incorporated vibrant pops of colour, particularly bold yellows, fiery reds, and striking blues, which punctuated the classic black and white pieces. This injection of colour served to heighten the sense of energy and optimism, a stark contrast to the more somber tones of the preceding collection. The campaign images didn't shy away from close-ups, allowing viewers to appreciate the intricate details of the clothing, the texture of the fabrics, and the quality of the craftsmanship. This focus on detail reinforced the brand's commitment to luxury and its enduring legacy.
2019 FASHION SHOWS: The Context of the Campaign
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